Day: June 24, 2024

Fan Engagement 2.0: Building Loyalty and Revenue in a Digital Age

Introduction In today’s digital age, the sports industry is witnessing a paradigm shift in how it engages with fans. Traditional methods of fan interaction are being supplemented, and often replaced, by innovative digital strategies that enhance loyalty and drive revenue. Say’s Martin Silver,  this article explores the concept of Fan Engagement 2.0, examining the use of […]