Day: October 19, 2024

Sponsorship Strategies: Maximizing ROI in the Evolving Sports Marketing Landscape

Introduction In today’s highly competitive sports industry, sponsorship has become a critical component for both brands and sports organizations. Say’s Martin Silver, as sports marketing evolves with new technologies and shifts in consumer behavior, maximizing return on investment (ROI) from sponsorship deals has become increasingly complex. Brands are no longer content with merely placing logos on […]